![]() ![]() In short, being eco-effective, rather than eco-efficient. ![]() You need to take that extra step to achieve the ultimate goal: to make a positive contribution to nature, humanity and the economy. Meaning that doing things “less bad” is not good enough. There needs to be a positive cycle that makes sure that more value is created: upcycling. For example, parts of a building often end up as gravel, or high-quality paper as toilet paper.Ĭradle to Cradle (C2C) is not only about recycling products. After downcycling, raw materials often no longer have the purity of the original raw material. This means that a product that is no longer used will decrease in value when it is recycled. Most of the materials that are recycled are downcycled. This philosophy is accompanied by a sustainability label that can be awarded to products that are produced, used and reused according to the Cradle to Cradle principle. Cradle to Cradle products must therefore be remountable or fully recyclable and not contain any harmful raw materials. According to this approach, raw materials are not thrown away (from cradle to grave), but are reused indefinitely or serve as “food” for new products. ![]() Cradle to Cradle is a design philosophy, devised by Michael Braungart and William McDonough. ![]()
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